Design Philosophy

The Giuliani Team respects the unique characteristics of each project and the culture and goals of each client. The firm’s design philosophy is based on responsiveness, resulting from a belief that preconceived ideas and design solutions do the greatest harm to any project. Careful consideration of viable options and alternatives allows for the selection of the best design direction. As a result, collaboration among all project team members through design charettes and interactive programs are key; Giuliani staff members listen and learn. Giuliani Associates pays careful attention to the

development of functional and efficient solutions and the subsequent implementation of innovative design products, while always remaining attentive to the reality of budget limitations. Aware that each project will encounter unexpected and ever changing economic, environmental, political, and physical constraints during its life span, Giuliani Associates programs a rationale for growth into every design solution.